Business Strategy Consultant

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RxDataScience, Inc is a premier data science company providing data and AI based solutions and services. Our goal is to solve complex challenges for life sciences and healthcare clients, and enable insights at both strategic and operational levels. We provide the talent, tools, and technology to accelerate business growth for our clients. The Business Strategy Consultant role is a marketing position in which you'd be responsible for developing a go-to-market strategy for a new biopharma data analytics platform and a suite of supporting tools. The individual should be self-proficient in developing a coherent narrative on the product and its benefits, determine the appropriate target market segments, key messaging themes and design a comprehensive business plan. Prior experience in healthcare would be preferred. The candidate should be familiar with the central themes of digital marketing (eg., marketing funnel), effective email communications, campaign design and in general marketing best practices. KEY RESPONSIBILITIES & RESPONSIBILITIES Work with the product development and business teams to capture project objectives, understand user needs and identify target audienceUnderstand the desired goals of the end-users and formulate a comprehensive business strategy for a go-to-market planUnderstand the nuances of healthcare software development - in particular current messaging trends in healthcare and apply best practices towards campaign developmentPlan, organise and prioritise work independently and work across different business divisionsUnderstanding of the data analytics industry, market trends in the analytics domainFamiliarity with products such as Google Analytics, Web Tracking, Digital Advertising and more generally digital marketingPast experience in developing business plans for similar go-to-market initiatives would be preferred LOCATIONThis role is located at The Frontier in RTP, an exciting new office community for startups and companies.

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